The way it works:
When you click on the Start Shopping Link, the shopping begins! Online shops are shown on a timer. When the timer ends, "SHOP NOW" appears. Click "SHOP NOW" to go to the next store! The timer bar also includes a category list. Scroll through the categories to shop by category. When the category is over, shopping continues as general shopping! Have fun and START SHOPPING WITH MOMS!
So when you are ready, just click Product Spotlight and you are going to see a new way to shop online.